how it all began

In 2010, Kim launched ‘Abide’, a luxury womenswear label. Years later kim started a renowned bridesmaids label and after years of making bridal gowns along side her bridesmaids collections kim has launched Abide Bridal.

Having previously worked at the iconic Sassi Holford, Kimberly has a degree in Fashion & Textiles, with an extensive background in cutting, construction and design.

Abide hangers

Abide - the meaning

When abide was launched in 2010, Kim WANTED A NAME THAT REFLECTED HOW SHE HOPED THE BRAND WOULD BE SEEN.

sHE WANTED PEOPLE TO SHARE HER LOVE FOR SLOW FASHION AND FOR HER CUSTOMERS TO WEAR HER CREATIONS oveR AND OVER AGAIN.

kIM’S COLLECTIONS WERE SMALL RUNS WITH EVERYTHING beING MADE IN DEVON, ENGLAND.

THE MEANING OF ABIDE IS TO FOLLOW AND TO BE PART OF something. TO COMMIT AND TO LIVE within IT. .

-TO LIVE BY IT - TO CONTINUE - TO STAY-

OVER THE YEARS THE COLLECTIONS HAVE EVOLVED AND NOW WITH KIMS FOCUS solely ON HER ABIDE BRIDAL COLLECTION, SHE FEELS THE ABIDE NAME HAS NEVER BEEN MORE important IN A WORLD WHERE BRIDAL FASHION IS WORN FOR JUST ONE DAY.

kIM wantS HER PIECES TO BE FOREVER LOVED AND WORN BEYOND YOUR WEDDING DAY.

sLOW faSHION & EVERLASTING LOVE.